Do shoppers need to download an app?

No. Gonow Play is a Progressive Web App — players just open a link in their phone's browser. No app store, no downloads, no friction.

How does the AI scoring work?

Players photograph products in-store. Our AI compares their photo to the reference image and assigns a likeness score from 0–100%. If they hit the pass threshold, they earn points. It takes seconds.

We've built multiple anti-cheat layers: the AI detects screenshots, digitally altered images, and photos taken from screens. Combined with EXIF metadata checks, it's very hard to game the system.

How long does it take to set up a hunt?

Minutes. Upload your product images, set the rules, and publish. No technical skills required.

Can each store in my centre have their own promotions?

Yes — in upcoming phases, tenants will get their own portal to feature products. For now, you can include any store's products in your hunts.

Is it GDPR compliant?

Yes. We use Google sign-in and email/password authentication, store minimal personal data, and are fully GDPR compliant. Players can delete their data at any time.

What languages are supported?

Gonow Play supports multiple languages. We can add your centre's local languages on request.

AI-Powered Retail Engagement

Turn Your Shopping Centre Into an Interactive Game

Gonow Play is the AI-powered scavenger hunt that drives foot traffic, increases dwell time, and gives every tenant a reason to be discovered. No app download required.

Start free trial See How It Works

7-day free trial · No credit card · Live in minutes

Also great for:Events & Parties Exhibitions & Trade Shows

★★★★★4.8 player rating

No IT team needed

Live in minutes

87%

AI Match!

+250

Points!

Live in Minutes. Loved by Shoppers.

From your first login to a live, engaging hunt — the setup is that fast.

Create Your Hunt

Upload product images, set scoring rules, and configure prizes. Your hunt is live in minutes — no technical skills needed.

Shoppers Explore & Scan

Players walk the mall, find real products in stores, and snap a photo. Our AI instantly verifies the match and awards points.

Engagement & Results

Leaderboards drive competition, prizes drive redemption, and your dashboard shows exactly how every store benefits.

Want to see it in action?Try a free demo →

Everything You Need to Make Shopping an Experience

Built for marketing managers, loved by shoppers. No IT team, no developer, no fuss.

AI-Powered Verification

Our vision AI compares every photo against the reference image in real time — no manual judging, no cheating.

No App Download

Gonow Play is a Progressive Web App. Shoppers just open a link — works on any phone, no app store required.

Prizes & Leaderboards

Digital prize codes, QR redemption, and live leaderboards keep players coming back and competing.

Streaks, Loot Drops & Flash Challenges

Gamification mechanics borrowed from mobile gaming — streak multipliers, mystery loot boxes, and timed bonus challenges.

Real-Time Analytics

See which stores get the most foot traffic, which products are scanned most, and how long players stay.

Your Brand, Your Rules

Custom colours, logos, and welcome messages — the experience feels like yours, not ours.

What Shoppers See

A seamless, mobile-first experience that feels like a game — because it is.

Hunt Lobby

Players pick their hunt and see what products to find.

Camera Scan

Snap a photo of the product in-store to earn points.

87%

Match Score

+250 Points!

Reference

Your photo

AI Score Reveal

Instant AI verdict — dramatic score animation.

🥇Sarah M.1,840

🥈James R.1,620

🥉You1,405

#4Emma T.1,310

#5Liam K.980

Leaderboard

Live rankings fuel competition throughout the day.

🎁

You Won!

€20 Gift Card

Show this at any till

Prize Redemption

Winners show their QR code to collect their prize in-store.

Hunt Lobby

Players pick their hunt and see what products to find.

Why it matters

The Research Behind the Game

Foot traffic is falling. But the data shows exactly how to win it back.

Declining

↓0.0%

UK shopping centre footfall fell in 2024

SourceBritish Retail Consortium

Opportunity

Average dwell time increase from experiential retail

SourceIndustry retail research

Opportunity

0.0×

More sales for every 1% longer shoppers stay

SourcePathintelligence

Opportunity

Increase in customer spending driven by gamification

SourceUXmatters, 2024

For Marketing Managers

Your Command Centre

Create hunts, manage prizes, and track performance — all from one dashboard. No technical skills required.

Multi-centre management
Role-based admin access
Exportable reports
Tenant-level analytics

See the Dashboard

Active Hunts

142

Players Today

Zara

Top Store

Store Visits This Week↑ 34%

MTWTFSS

Summer Finds Hunt

89 players

Live

Back to School

0 players

Scheduled

Simple Pricing That Scales With You

Whether you're running a single weekend event or an always-on engagement programme, we have a plan that fits. Pricing is based on your centre — shoppers always play free.

No per-player fees

Unlimited hunts

Cancel anytime

Flexible plans for single events, seasonal campaigns, and always-on engagement. Contact us for a quote tailored to your centre's size and goals.

Get a Custom Quote