Built for any real-world venue
One Platform. Three Ways to Win.
Wherever people gather, Gonow Play turns the space into an experience worth exploring.
Shopping Centres
Turn aisles into adventure. Drive foot traffic to every tenant, increase dwell time, and give shoppers a reason to discover stores they'd otherwise walk past.
Events & Parties
The icebreaker that actually works. From conferences to team-building days — get attendees mingling, exploring, and competing in minutes.
Exhibitions & Trade Shows
Drive traffic to every stand, not just the headline sponsors. A premium feature organisers can offer exhibitors — and a way for attendees to discover the whole show floor.
Live in Minutes. Loved by Players.
Whether it's a shopping centre, a corporate event, or a trade show — the setup is the same, and it's fast.
Upload Your Items
Drop in photos of products, prizes, or stands. Set the rules, configure points, and define the prizes. Live in minutes — no technical skills needed.
Players Hunt & Snap
Visitors scan a QR code on arrival, walk the venue, and photograph the items they find. Our AI verifies each match in seconds.
Track Results Live
Real-time leaderboards keep players competing. Live analytics show you exactly which areas, items, and stands are performing best.
Everything You Need to Make Any Venue Unforgettable
Built for marketing managers, event planners, and show organisers. No IT team, no developer, no fuss.
AI-Powered Verification
Our vision AI compares every photo against the reference image in real time — no manual judging, no cheating.
No App Download
Gonow Play is a Progressive Web App. Players just open a link — works on any phone, no app store required.
Prizes & Leaderboards
Digital prize codes, QR redemption, and live leaderboards keep players coming back and competing.
Streaks, Loot Drops & Flash Challenges
Gamification mechanics borrowed from mobile gaming — streak multipliers, mystery loot boxes, and timed bonus challenges.
Real-Time Analytics
See which areas get the most traffic, which items are scanned most, and how long players stay engaged.
Your Brand, Your Rules
Custom colours, logos, and welcome messages — the experience feels like yours, not ours.
What Attendees See
A seamless, mobile-first experience that feels like a game — because it is.
Hunt Lobby
Players pick their hunt and see what products to find.
Camera Scan
Snap a photo of the product in-store to earn points.
AI Score Reveal
Instant AI verdict — dramatic score animation.
Leaderboard
Live rankings fuel competition throughout the day.
Prize Redemption
Winners show their QR code to collect their prize in-store.
Hunt Lobby
Players pick their hunt and see what products to find.
Why it matters
The Research Behind the Game
Foot traffic is falling. But the data shows exactly how to win it back.
UK shopping centre footfall fell in 2024
Average dwell time increase from experiential retail
More sales for every 1% longer shoppers stay
Increase in customer spending driven by gamification
Your Command Centre
Create hunts, manage prizes, and track performance — all from one dashboard. No technical skills required.
- Multi-centre management
- Role-based admin access
- Exportable reports
- Tenant-level analytics
Summer Finds Hunt
89 players
Back to School
0 players
Simple Pricing That Scales With You
Whether you're running a single weekend event or an always-on engagement programme, we have a plan that fits. Pricing is based on your centre — shoppers always play free.
Flexible plans for single events, seasonal campaigns, and always-on engagement. Contact us for a quote tailored to your centre's size and goals.
Get a Custom QuoteFrequently Asked Questions
What organisers ask before their first demo.
Ready to Turn Shopping Into an Adventure?
Book a 15-minute demo and see Gonow Play in action.