Earn points. Win prizes.
Built for every type of show
60% of stands go unvisited
Attendees walk in, head straight for the three brands they already follow on LinkedIn, and leave. The big players get mobbed. Smaller exhibitors — who paid just as much for their stand — see nobody.
of exhibitor stands receive fewer than 10% of the show's total foot traffic
of exhibitors say uneven footfall is their biggest complaint at trade shows
more stand visits when discovery is made part of the game with Gonow Play
Gonow Play is the engagement layer the whole show is missing.
By making stand discovery part of an interactive game, every exhibitor — not just the headline sponsors — gets a fair shot at being visited. Attendees have a reason to explore, and organisers have a premium feature to offer.
Two Ways to Use Gonow Play
Whether you run the whole show or just one stand, there's a version of Gonow Play built for your role.
You run the whole show
Show Organiser
You buy Gonow Play as a platform-wide feature and offer it to all your exhibitors. It becomes a premium tier in your exhibitor package — a differentiated feature no other show is offering. One setup, one game, every stand covered.
- Sell Gonow Play as a premium add-on to your exhibitor packages
- Offer a white-label experience under your show's branding
- Drive overall attendee engagement and dwell time across the whole floor
- Give every exhibitor equal visibility in the game — a unique value proposition
- Real-time analytics showing which stands are performing best
- Prize draw at your closing ceremony — a natural event highlight
How it works for organisers
- 1You create the hunt — upload product photos from each exhibitor's stand
- 2Attendees pick up a QR code at registration and play throughout the show
- 3The game drives traffic to every stand, all day long
- 4At the closing ceremony, announce winners live from the leaderboard
The Engagement Layer Your Show is Missing
A simple three-step game that runs all day and turns passive attendees into active explorers.
Exhibitors Upload Their Products
Organisers or individual exhibitors upload product/stand images via a simple dashboard. Each stand becomes part of the hunt map. No technical skills, no IT team required.
Attendees Hunt Across the Show Floor
Attendees scan a QR code at registration and receive their game link. They explore the show looking for products at each stand, photograph them, and earn points verified by AI in seconds.
Prize Draw at the Closing Ceremony
The leaderboard goes live all day. At the end, winners are announced from the podium. Digital prizes or lead-capture forms ensure every winner is a qualified contact.
Built for the Complexity of Shows
From a 20-stand pop-up market to a 300-exhibitor industry summit, every feature scales with you.
Multi-Zone Support
Organise your hunt by hall, zone, or outdoor area. Hall A, Hall B, Outdoor — all part of one seamless game. Attendees see exactly where to find each stand.
Exhibitor Self-Upload Portal
Each exhibiting brand can manage their own products independently. No central bottleneck. Exhibitors log in, upload their stand's products, and they're part of the hunt instantly.
Real-Time Stand Analytics
See which stands are getting the most scans, which products are most photographed, and how attendee engagement evolves throughout the day. Exportable reports for post-show reviews.
Lead Capture Integration
Winners leave their name, email, and job title to claim prizes. Every prize redemption is a qualified lead for exhibitors and organisers. GDPR-compliant.
White-Label for Large Shows
Enterprise shows can run Gonow Play entirely under their own branding. No 'Powered by Gonow Play' — your logo, your domain, your experience.
Geofencing & GPS Zones
Keep the game within your venue boundaries. GPS-based zones ensure the hunt stays on the show floor and that scans are tied to the right physical locations.
The business case
Gamification Changes How Shows Perform
more stand visits when discovery is gamified*
of attendees engage with exhibitors they would not otherwise have visited
ROI improvement reported by exhibitors using gamified engagement tools
organiser satisfaction rate with gamification at trade events
* Based on industry research on gamification at trade shows and exhibitions.
Pricing for Every Buyer
Whether you're a single exhibitor or the show organiser, there's a package designed for your role and budget.
Exhibitor
For brands with a single stand who want to drive foot traffic and capture leads independently.
- Your stand's products in the hunt
- QR code entry — no accounts needed
- Lead capture from prize winners
- Real-time stand analytics
- Custom branding for your stand
- Single show licence
Show Organiser
For show runners who want to offer Gonow Play as a platform-wide feature covering all exhibitors and attendees.
- All exhibitor features included
- Multi-zone show floor mapping
- Exhibitor self-upload portal
- White-label show branding
- Full platform analytics dashboard
- Closing ceremony leaderboard reveal
- Dedicated onboarding support
- Exportable exhibitor performance reports
All plans are quoted per show. No annual contracts. No per-attendee fees.
Frequently Asked Questions
What show organisers and exhibitors ask before their first demo.
Yes. The Organiser Package includes an exhibitor self-upload portal where each brand manages their own products independently. No central admin bottleneck. For the Per Show (Exhibitor) plan, the exhibitor manages everything themselves directly.
Absolutely. You can create multiple zones — Hall A, Hall B, Outdoor, whatever your show floor looks like — and products are tagged to their zone. Attendees see a map of zones and can filter by location. This is included in the Organiser Package.
Yes — and this is critical for trade shows. Gonow Play is a Progressive Web App. Attendees get a QR code at registration and open the game in their phone browser instantly. No app store friction, no accounts. Every attendee with a smartphone can play in under 60 seconds.
There are two options. For digital prizes, winners receive a unique code or QR to redeem at a prize point. For lead-capture prizes, winners enter their details (name, email, job title) into the game to claim — giving exhibitors and organisers a qualified contact list. Both are included in the dashboard.
Yes, white-labelling is available as part of the Organiser Package for larger shows. This includes your logo, brand colours, welcome screen, and domain. Players see only your show brand throughout the entire experience.
Ready to Turn Your Show Into an Adventure?
Book a 15-minute demo and see Gonow Play in action.